潜江拼多多电商培训哪里有
淘宝电商教育培训
这门不起眼的生意在繁荣时随中国电商行业一路高歌猛进。2015年在纳斯达克上市的宝尊电商(9991.HK)在阿里首个双十一活动中,因成绩太过优异而吸引了阿里的投资。在“猫狗拼”仍强调GMV增长的日子里,品牌寻求线上化转型,服务商成为了最好的合作伙伴,丽人丽妆(605136.SH)、壹网壹创(300792.SZ)、若羽臣(003010.SZ)等头部企业凭借着经典案例上市,业绩也保持稳健增长。This inconspicuous business has been booming along with the Chinese e-commerce industry. In 2015, Baozun E-commerce (9991. HK), which was listed on NASDAQ, attracted investment from Alibaba due to its excellent performance in Alibaba's first Double Eleven event. In the days when "Cat and Dog Pinyin" still emphasizes the growth of GMV, the brand seeks online transformation, and service providers become the best partners. Leading companies such as Liren Beauty (605136. SH), Yiwang Yichuang (300792. SZ), and Ruoyuchen (003010. SZ) have gone public with classic cases, and their business performance has also maintained stable growth.
代运营企业一般分为两大基本模式。一是买断式经销,二是非买断式代理。前者通过向品牌方垫资采购产品,赚取进销差价牟利,这是一种高投入、高风险的重资产模式。后者则是只提供服务,不碰货,利润来自服务费与佣金,是典型的轻资产。Agency operated enterprises are generally divided into two basic models. One is buyout distribution, and the other is non buyout agency. The former earns profits by advancing funds from the brand to purchase products, earning a price difference between purchase and sale, which is a high investment and high-risk heavy asset model. The latter only provides services, does not touch goods, and profits come from service fees and commissions, making it a typical light asset.
那么,为何有人说在电商平台买的水果质量不好?一方面,水果是生鲜农产品,保存时间短、易腐坏,个别商家在发货过程中,对水果的包装比较随意,有时直接将成斤的水果一起装进同一个箱子发出,在运输过程中免不了磕碰,消费者拿到手上时不止破了相,还更容易变质。另一方面,电商平台兴起后,部分商家为了争夺流量,一味压低成本,故意买品质不好的水果,与好果子掺着一并发出,而消费者在下单时不能亲自挑选,便容易出现“踩坑”的情况。从消费者的角度看,花了钱却买到不符合发货标准,甚至是腐坏变质的水果,大大低于消费时的预期,难免会有不满。短期来看,这种行为或许能赚到一些利润,但是消费者买过一次后,就会“用脚投票”,长此以往,伤害的不只是一家店铺的生意,还会对电商平台的销售模式造成影响,甚至可能会波及到产业上游的果农。In fact, the method of graded distribution of fruits has been applied in the fruit industry market for a long time. It not only allows consumers to enjoy services of different prices and qualities, but also benefits the realization of high-quality and affordable agricultural products, creating more value and income. The emergence of e-commerce is not a bad thing for industrial development. On the contrary, due to the advantages of cross-border sales and circulation of e-commerce, many characteristic high-quality fruits that were originally difficult to open up the market can quickly and directly enter consumers' vision, allowing people thousands of miles away to taste their unique flavor. For the origin, direct supply of fruits to the e-commerce market can reduce circulation links, reduce circulation losses, and enable fruit farmers to obtain more profits.
在《报告》看来,随着我国人均收入提升,工业制造基础向高质量发展,消费市场中将出现大量细分市场需求,可通过商品品质提升、品种增加、品牌建设得到满足。当前,很多消费升级新需求通过直播电商、兴趣电商等模式显现出来。随着我国消费动力和潜能持续释放,电商新模式中产生的新品牌将获得更广阔的空间。The academic community has also observed this trend. The research group of the Market Economy Research Institute of the Development Research Center of the State Council previously released a report in Beijing titled "Research on Mechanisms and Policies for Creating New Brands and Stimulating New Consumption in E-commerce New Models" (hereinafter referred to as the "Report"). The report points out that brand innovation has become an important feature of high-quality development in China's consumer market, with consumer brands represented by "new domestic products" constantly emerging. For example, according to the 2022 Annual Report on the Development of Domestic Products of Tiktok E-Commerce released by Tiktok E-Commerce on January 9, 2023, the sales of domestic brands on Diaoyin E-Commerce will grow by 110% year on year in 2022, of which the sales of old brands will grow by 156% year on year, and the sales of new brands will grow by 84% year on year.
代运营商的火热甚至随着中国电子商务的繁荣传到大洋彼岸。在仇文彬在接受吉姆·克莱默的采访时,甚至让这位华尔街狂人发出了“如果你想在中国发展线上业务,在我看来你需要去找宝尊”的言论。The popularity of proxy operators has even spread to the other side of the ocean with the prosperity of e-commerce in China. In an interview with Jim Kramer, Qiu Wenbin even made the Wall Street fanatic make the statement "If you want to develop online business in China, in my opinion, you need to go to Baozun".