临沧美团电商培训多少钱
拼多多电商运营培训实操
据抖音电商2022年5月公布数据,抖音电商数据显示,平台上每月有超2亿条短视频、超900万场直播内容,这些内容激发了用户兴趣,吸引其停留、互动、下单购买,满足购物需求。全年有超100亿件商品通过抖音电商走入千家万户。According to the data released by Tiktok E-commerce in May 2022, Tiktok E-commerce data shows that there are more than 200 million short videos and more than 9 million live broadcasts on the platform every month, which stimulate users' interest, attract them to stay, interact, and place orders to meet their shopping needs. More than 10 billion commodities have entered thousands of households through Tiktok e-commerce throughout the year.
过去快时尚的定位介于高端品牌和大众品牌之间。如今,快时尚正向高性价比产品以及以及高端品牌的两端延伸。前者是电商平台以价换市场的体现,后者则是传统快时尚品牌应对竞争,维持增长做出的必要选择。
区别于淘系生态,TP们难以快速攻占抖快等新兴渠道的原因主要有两点:一是基因不同。淘系电商起源于货架,抖快则起源于内容,TP沉淀下的货架经验很难直接复制到抖音生态,这对TP的内容流量营销能力提出了更高的要求。二是竞争格局不同。抖快服务商中很多是从MCN或达人转型,这种模式依赖主播与运营人员的经验,因此格局较为分散,中腰部服务商占大头。There are two main reasons why TP companies find it difficult to quickly capture emerging channels such as Doukuai, which are different from Taoyuan ecosystem. Firstly, they have different genes. Taoshi e-commerce originated from the shelf, while Tiaokuai originated from the content. The shelf experience precipitated by TP is difficult to directly replicate to Tiktok ecology, which puts forward higher requirements for TP's content flow marketing capability. The second is that the competitive landscape is different. Many Doukuai service providers are transitioning from MCN or influencers, which rely on the experience of broadcasters and operators, resulting in a more dispersed pattern, with middle to lower back service providers accounting for the majority.
也就是说,无论轻资产,还是重资产,不论哪一种模式,其本质上都不是服务商自己说了算。一位服务商对此用了一个更为恰当的比喻:“就像是打仗,服务商永远都只是士兵,真正的战场指挥只是品牌方,也永远只是品牌方。”That is to say, no matter which model is light or heavy on assets, in essence, the service provider does not have the the final say. A service provider used a more appropriate metaphor for this: "It's like a war, the service provider is always just a soldier, and the real battlefield command is only the brand side, and it will always be the brand side
前者典型案例是壹网壹创。壹网壹创在2021年创办的首个自有品牌每鲜说,但由于经营不善,每鲜说很快被壹网壹创转卖股权,股权转让也影响了壹网壹创的利润表现。2022年前三季度,壹网壹创累计实现投资收益达1342万元,同比减少2496万元,主要受同期每鲜说股权转让的影响。The typical case of the former is Yiwang Yichuang. The first private brand established by Yiwang Yichuang in 2021, Yixian Shuo, was quickly resold by Yiwang Yichuang due to poor management. The equity transfer also affected Yiwang Yichuang's profit performance. In the first three quarters of 2022, Yiwang Yichuang achieved a cumulative investment income of 13.42 million yuan, a year-on-year decrease of 24.96 million yuan, mainly affected by the equity transfer of Meixianshou during the same period.